Understand shoppers before they buy.

Retailers have invested in online shopping, mobile apps, loyalty programmes and digital marketing. Those services can help customers discover products before they visit, but the digital experience does not always follow them to the shelf.

Other retailers are taking their first steps into digital customer engagement and do not want to begin by building an app. Both face the same practical question: how can a shopper get relevant help while looking at a product in a physical store?

iNteract adds a digital engagement layer to that moment. A product or shelf QR code connects the shopper to ARI, while supported interactions give the retailer another source of information about customer needs. It is a way to connect the store's products, the shopper's questions and the retailer's decisions.

Retailers can measure sales, basket sizes and stock movement. But those numbers do not always explain what shoppers wanted to know while they were deciding what to buy.

Someone may compare two products, look for more information or have a question that never reaches a store employee. These moments are part of the shopping experience, even when they do not lead to a sale.

iNteract helps connect those moments to useful Retail Intelligence.

At the Point of Decision, a shopper may choose a product, compare an alternative, postpone the purchase or walk away. Product information and confidence can matter at each of those moments.

A receipt records the transaction that followed. It does not necessarily record the information a shopper needed, an alternative they considered or a question they left unanswered. Learning from the interactions shoppers choose to have can help a retailer decide where clearer information or better assistance is needed.

iNteract is delivered as Software-as-a-Service, or SaaS. It is designed to support a retailer-branded experience with iNteract providing the platform behind the scenes.

The initial experience opens in a phone's browser. Retailers can explore it alongside their existing systems without first building a dedicated shopper app or integrating the conversation with the checkout. Product information, branding, QR placement and store preparation remain part of getting ready.

Whether you manage a growing retail business or a larger store network, iNteract offers a practical starting point for exploring in-store digital engagement. Start with selected products and stores, learn from the experience and consider expanding as the right opportunity becomes clear.

For retailers with established digital services, the aim is to complement the investments already made. For retailers without an app, the standalone browser experience offers a starting point. Technology providers, digital agencies and retail innovation partners can also discuss where the platform may fit a wider retail strategy.