iNteract is an AI driven Retail Media and Data Infrastructure Layer for physical commerce.
Physical retail generates the majority of consumer transactions, yet the in-store shelf remains largely analogue, unmeasured, and under-monetised. While global retailers such as Amazon and Walmart have built multi-billion-dollar retail media networks online, physical stores lack scalable, measurable media infrastructure at the Point of Desicion - the shelve.
Retail Engagement Technology
iNteract introduces the missing retail intelligence & engagement layer in physical retail - the system that captures and understands customer decisions at the shelf.
Using dynamic AI, iNteract enables shoppers to access real-time product information, pricing, availability, promotions, and contextual assistance directly from their mobile device — without requiring a dedicated app. Each interaction generates anonymised behavioural data, creating a compliant intelligence layer aligned with South Africa’s Protection of Personal Information Act (POPIA).
This improves:
Customer confidence.
Conversion support..
Full-price purchase behavior.
Engagement happens at the shelve — not just at checkout.
Retailers are flying blind in-store
90% of retail transactions happens in physical stores.
Retailers lack real-time
visibility into shopper behaviour.
Online personalization
stops at the door.
.
Retailers know traffic, basket size and revenue
They do NOT know:
What customers considered
What they rejected
What they compared
What information they lacked
Stage of Customer Journey | Online Retail Visibility | Physical Retail Visibility |
|---|---|---|
Product Viewed | ✔ Yes | ❌ No |
Product Compared | ✔ Yes | ❌ No |
Product Researched | ✔ Yes | ❌ No |
Time Spent Considering | ✔ Yes | ❌ No |
Decision Behaviour | ✔ Yes | ❌ No |
Purchase Completed | ✔ Yes | ✔ Yes |
Physical retailers only see one moment. The purchase.
Everything that happens before that decision is invisible.
This creates a major data gap in physical retail.
iNteract captures the decision journey at the shelf — turning physical retail into an interactive, measurable experience.
The Moment Retail Systems Miss
Retail technology captures the Point of Sale (POS) — the transaction. But the most important moment happens earlier.
The Point of Decision (POD).
This is where customers:
Compare products
Evaluate options
Seek information
Decide what to buy
iNteract introduces Point-of-Decision Intelligence for physical retail.
It transforms store shelves into digital decision points.
iNteract turns packaging and shelf edge into a data-generating asset.
Now retailers capture:
Product interest
Price sensitivity signals
Content engagement
Promotion interaction
Substitute comparison behavior
Without collecting personal data.
Without loyalty friction.
Without POPIA risk.
This is frictionless intelligence.
So what is POD?
POD is the moment a customer:
Compares value
Hesitates on price
Evaluates fit, style, or alternatives
Questions full-price purchase
These micro-decisions determine:
Full-price sell-through
Markdown pressure
Margin erosion
Inventory velocity
iNteract installs a decision intelligence layer between shelf and sale
— activating, capturing, and converting pre-sale behavior into actionable margin insight
..
How iNteract works.
Turning Shelves into Digital Experiences
With iNteract, physical products become interactive.
Step 1
Customers scan a product QR code at the shelf.
Step 2
An AI-powered mobile product experience launches instantly.
Step 3
Customers can explore:
Product details
Comparisons
Brand content
Recommendations
Promotions
Step 4
Retailers gain insight into how customers evaluate products before purchasing.
.
Track footfall, engagement, campaign ROI and conversion by zone and product
Deliver targeted offers and product recommendations in real-time based on shopper behavior and location.
Seamless customer interaction through simple scan technology, no app downloads required.
.
Understanding Customer Decisions in Store
Every interaction captured by iNteract generates valuable insight.
Retailers can finally see:
Which products customers explore most
What information shoppers look for
Which items are frequently compared
Where interest is high but purchases are low
This creates a new layer of decision intelligence for physical retail.
Create new revenue streams through branded in-store campaigns and supplier partnerships.
Modular SDK/API connects with your existing loyalty, POS and CRM systems.
Deploy across 10 or 1000 stores with the same seamless platform.
(The image is for illustrative proposes and does not reflect the real iNteract Dashboard)
Beyond customer utility, iNteract unlocks a new revenue stream for retailers: in-store retail media. Brands can sponsor placements, promote contextual offers, and access measurable engagement analytics at the product level. Retailers can offset platform costs through brand-funded media placements, transforming shelf engagement from a cost centre into a profit driver.
The platform operates as a multi-sided model:
1. Retailers deploy the infrastructure.
2. Brands fund measurable in-store campaigns.
3. Consumers receive frictionless product intelligence.
iNteract is capital-light, hardware-independent, and scalable across multi-store retail groups. As physical retail seeks to digitise and monetise in-store traffic, iNteract provides the infrastructure layer that enables measurable, compliant, and revenue-generating shelf-level interaction.
Multi-store operations seeking to unify online and in-store data.
Ideal for: Woolworths, TFG, Pick n Pay, Shoprite and Clicks
Ambitious chains ready to compete with enterprise-level customer experience
Ideal for: Mr. Price, Dis-Chem, and regional chains
POS, Loyalty and CRM providers looking to enhance their offering.
Ideal for: Technology partners seeking white-label integrations.
Our AI driven personalization engine is designed to increase average basket size by 10-15% and activate dormant loyalty members through timely, relevant in-store offers
Purpose-built for the South African retail environment. Our White-Label Saas model means rapid self-deployment across your entire store network with minimal IT overheads.
Stop guessing. Our real-time analytics show exactly how shoppers move through your stores, which campaigns drive sales and where to optimize your layout and merchandising
We integrate with your existing systems and deploy QR engagement points across your stores.
Shoppers scan and receive personalized recommendations, offers and product information in real-time.
Track performance, refine campaigns and watch revenue grow through your analytics dashboard.
Johan Schwemmer, Founder & CEO, brings 20 years of hands-on retail experience across South Africa's leading chains including Edgars, Truworths, Woolworths and TFG. From a security guard to an Area Manager, Johan understands the operational realities and customer behaviour that drive retail success
"iNteract AOE was born from a single question:
Why does online shopping feel personal,
but in-store shopping doesn't?"
2025 Interact AOE (Pty) Ltd
Reg: 2025/764000/07
All Rights Reserved